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Keep or Close
Should you continue operating?
The Risk Chain
Most bad business decisions do not fail all at once. They usually break at one layer of the chain.
Location
Can customers actually reach and notice the business?
Traffic
Will enough people show up without wishful thinking?
Conversion
Will visitors become paying customers?
Cash Flow
Can revenue cover fixed costs and owner pressure?
Survival
Can the business survive slow or uncertain months?
Questions You Must Answer
- - Is the business improving or only consuming more energy?
- - Is the problem temporary or structural?
- - Can cash flow recover without more blind investment?
- - What must change for the store to become worth keeping?
- - What is the cost of staying open one more month?
Common Mistakes
- - Staying open only because money has already been spent.
- - Mistaking exhaustion for persistence.
- - Waiting for improvement without a clear trigger.
- - Adding more money to avoid making a decision.
- - Ignoring the owner's own survival.
Real Examples
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